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Digital guide · PDF
The Reseller Playbook
sourcing, listing, pricing, shipping, scaling
A practical guide to maximising sales once you have stock. How to read a catalogue and pick your first order, which items to start with, how to photograph and title listings so they rank, pricing to sell within days instead of weeks, and the operational habits that separate hobby sellers from a real side income.
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Chapters
What's in the playbook
01
Reading a pricing sheet
Unit cost, MOQ, grading, lead time, and the three questions that reveal whether a supplier is worth your money.
02
Your first £200 of stock
Exactly which items to buy first, by category, so your money comes back fast.
03
Photos that sell
A phone-only setup, the shot order buyers expect, and the mistakes that get listings skipped.
04
Titles and search
How platform search ranks listings and how to write titles that get found.
05
Pricing to move
Anchoring, bundling and the markdown schedule that clears stock without giving margin away.
06
Operations
Postage, packaging, returns and bookkeeping in under an hour a week.
07
Scaling
From one order a week to a stock routine, reinvesting rules, and when to add a second category.